Lady Grace has been established in 1958 by Mrs. Amelia Jurado Exconde who was a school teacher before venturing into producing ladies garments. It was synonymous to beauty pageants which has been around for more than 50 years. Mrs. Exconde, a designer and a pattern maker is also knowledgeable in sewing. Her creativity and passion for that perfect fit bra made her products still in demand in the market. Her husband, Fidel Exconde Sr supported and helped her run the company starting in 1960. These days Lady Grace is being handled by siblings Gonzalo Exconde being the President and Grace Exconde, the Vice President, who are both graduates of the University of the Philippines and took further studies abroad. “We continue to adopt to the needs of women. Like now, the fabric is softer. And fit is important.” the female executive said during the interview.
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