MISS WORLD PH EYES THREE-PEAT WINS; LAUNCHES REVITALIZED BRAND CAMPAIGN / Report: Editor Official Photos: JR Noses | Chief Photojournalist | Raymond Thom Golez | Managing Editor

The Miss World Philpomes Organization (MWPO) recently hosted a grand official send-off at the luxurious Hotel in Quezon City last Saturday, March 5, for three of its reigning queens who will soon be competing in their respective global pageants within the next few weeks On top of the list is reigning Miss World Philippines 2021 Tracy Maureen Perez, who flies back to San Juan, Puerto Rico in the hope of continuing her winning streak on the coronation night of the 70th edition of the Miss World 2021 pageant scheduled on March 16 (March 17, 8:00 am Manila time). it will be remembered that the Miss World Organization issued its last-minute decision to reschedule the pageant just a few hours before the December 16 coronation night, due to the alarming and unforeseen surge of Covid-19 cases in Puerto Rico at that time. To keen pageant watchers, the decision seemed anti-climactic for Tracy, who was then clearly ahead of her game-having just assured herself of a Top 40 spot after winning the Head-to-Head and Beauty With A Purpose challenges. Nonetheless, the Cebuana beauty has no regrets about the decision. She rationalizes, “it could be frustrating for some, but I tried my best to compose and calm myself, ‘coz it’s something I couldn’t control. I’ll just take it as a blessing that I’ll have more time: to prepare.” Aside from Tracy, Miss Eco Philippines 2021 Kathleen Paton hies off to Cairo, Egypt on March 6 to compete in the 7th edition of the Miss Eco International 2021 pageant, to be held from March 6-18, with the coronation night slated for March 16 (March 17, 12:30 a.m. Manila time). For her part, Miss Environment Philippines 2021 Michelle Arceo feels more than ready to compete in the 1st edition of the Miss Environment International pageant scheduled from March 21-April 2 in Mumbai, India, with pageant proper scheduled on April 2, 5:00 pm IST/April 2,7:30pm Manila time.

Miss World Philippines National Director Amold Vegafria is optimistic about the trio’s impending global conquest He says, “With the normalization of the global health situation, I am very confident that Tracy, Kathleen, and Michelle can wave our flag proudly and outperform their competitors every step of the way in Tracy’s case, the odds are already in her favor, based on her very impressive pre-pageant performance, so we can only hope and pray that she remains in top fighting form Aside from its send-off for the three queens, the MWPO also revealed a teaser for its revitalized slogan, “Exceptionally Empowered Filipina. More than just being a celebration of exceptional beauty, substance, and purpose, the Miss World Philippines pageant has stood out for championing more relevant advocacies, which have empowered its winning queens to harness their collective energies in furthering their advocacies, which have so far included such relevant issues as cyberbullying, mental health suicide prevention, gender equality, environmental awareness, and many others. Taking its cue from Miss World Organization founder Julia Morley’s inspiring precedent, the Miss World Philippines Organization hopes to further its noble cause for women empowerment by writing its own unique narrative for its revitalized brand campaign. To date, the brand makeover has already captured the attention of keen pageant fans and netizens online. As evinced by its eye-catching fashion templates on its social media pages, the Miss World PH organization has obviously rewritten its style bible, utilizing slicker layouts and more engaging content. Vegafria proudly asserts, “The past pandemic has given us ample time to rethink our strategies, and we feel that a rebrand can do so much to heighten our imaging and marketing potentials, and I’m very proud that our team has churned out a creative synergy that should take us to even unprecedented heights this year. The organization’s auspicious rebranding comes close on the heels of its recent announcement for the search for this year’s batch of aspiring queens, with final screening slated for April 19 and coronation night on May 29. The “Exceptionally Empowered Filipina” brand campaign also coincides with the celebration of International Women’s Month this March.

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